Heineken in Africa: a troubling case study

Olivier van Beemen’s book puts a stain on the beer brewer.

I’ve been interested in how business is conducted in Africa since 2017.

I find it shocking that Heineken in Africa: A Multinational Unleashed has zero reviews on Goodreads.

Heineken in Africa: A Multinational Unleashed by Olivier van Beemen (Hurst, 2019)
A giant bottle of Heineken lager stands as an advertisement for the beer near the entrance to the Heineken brewery in Bujumbura, Burundi (Photograph by Martin Roemers/Panos)
Heineken and its beer brands in Africa (credit: Asoko Insight)

Perhaps the most worrisome thing about Heineken’s operations in Africa is how little they’ve been held accountable.

Images from page 176 of the book

Despite van Beemen’s explosive work of journalism, the beer brand continues to remain popular globally and across Africa.

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